Waste Identification  

What I'd like you to do is think a bit differently about your area of business for a
moment. 

What I'm about to say may seem a bit strange. 

What I'd like you to do is just for a short time forget that you are a human being. 

I told you it was going to be strange..... 

Instead, imagine that you are the product or service that you provide your customers with. 

You may be an application form of some type. 

You may be the cure to a disease inside someone's body waiting to be recommended and administered. 

You may be the process of providing a client with their last will and testament. 

If you can get your head around becoming your product or service think about what happens to your from
beginning to end. 

Yes, I would actually encourage you to take that product journey and walk through your current process from
beginning to end, and identify all the wasted time along the way.

And then do something about it! 

Summary 

Walking though your process from beginning to end, looking for waste, can be a real eye opener.